the brand has faced more problems: control of the market weakened, no longer as a department store cosmetic brands, the performance slowdown pressures … … while the other is from a new consumer groups have begun to emerge, 80’s , 90’s have gradually formed a new consumer concept, popular concept is redefined, "pop veteran" who was "Yanjiu" may be only a matter of time. An extremely rapid upward trend in recent years, the Japanese street brand Originalfake released the latest spring and summer of 2010 atlas. By the well-known graffiti artist KAWS single-handedly led the image is still quite strong, and earlier in spring and summer produced more different from spring and summer of 2010, it seems low-key matured a lot, a Affliction rare original release of the XX large hot big sign with the conversion from the texture show, including a fisherman’s hat, Chino, as well as wind jackets, gradient-color shirt, shoulder bag, Polo and other single products, quite breath of spring is also a single-product focus on the details of which can not be overlooked. Like Originalfake can begin to look forward to the arrival of the newly installed spring and summer.
 

Late last year to do a certain store Only, Vero Moda sale will, Affliction sales fell by 10%. "In accordance with previous years, the situation, the year of the sale will be two quarters of 1000 million in performance in 2009 was only 900 million." Said the head of the arcade. In Affliction a year and a half ago, Only, Vero Moda, Esprit has also been Intime shop, from the 2nd floor, Wulin moved four floor, although there is still an area of expansion after the results of steady growth, but the store also began looking for new potential brands, fashion trends is changing to "put it another thought." In fact, the sale will be the performance decline only Only, Vero Moda, Esprit and other "popular veteran" one of the problems faced by many, as more and more affordable big, fast fashion brand involved in Hangzhou, which had control of the Hangzhou Fashion industr